{"id":33682,"date":"2026-07-09T17:45:40","date_gmt":"2026-07-09T14:45:40","guid":{"rendered":"https:\/\/akdenizhaber.com.tr\/?p=33682"},"modified":"2026-07-09T17:45:41","modified_gmt":"2026-07-09T14:45:41","slug":"side-turkuaz-derinin-kurucusu-murat-guven-turizm-adim-adim-geriliyor","status":"publish","type":"post","link":"https:\/\/akdenizhaber.com.tr\/index.php\/2026\/07\/09\/side-turkuaz-derinin-kurucusu-murat-guven-turizm-adim-adim-geriliyor\/","title":{"rendered":"Side Turkuaz Deri\u2019nin Kurucusu Murat G\u00fcven: &#8220;Turizm Ad\u0131m Ad\u0131m Geriliyor&#8221;"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y\u0131llard\u0131r Manavgat turizmine b\u00fcy\u00fck hizmetlerde bulunan, Side\u2019de a\u00e7t\u0131\u011f\u0131 &#8220;Side Turkuaz Deri&#8221; markas\u0131n\u0131 \u00fclke s\u0131n\u0131rlar\u0131n\u0131n \u00f6tesine ta\u015f\u0131yarak bir d\u00fcnya markas\u0131 haline getiren tan\u0131nm\u0131\u015f i\u015f insan\u0131 Murat G\u00fcven, bu y\u0131lki turizm sezonunun i\u00e7ler ac\u0131s\u0131 tablosunu g\u00f6zler \u00f6n\u00fcne serdi. T\u00fcrk turizminin ge\u00e7mi\u015f y\u0131llara oranla her y\u0131l ad\u0131m ad\u0131m geriye gitti\u011fini vurgulayan G\u00fcven, sekt\u00f6r\u00fcn acil \u00e7\u00f6z\u00fcmler bekleyen yap\u0131sal sorunlar\u0131na dikkat \u00e7ekti ve yetkilileri g\u00f6reve \u00e7a\u011f\u0131rd\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;K\u00f6rfez Krizini F\u0131rsata \u00c7eviremedik, F\u0131rsat\u00e7\u0131l\u0131k Yap\u0131ld\u0131&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00fcrm\u00fcz Bo\u011faz\u0131 ve K\u00f6rfez b\u00f6lgesinde ya\u015fanan gerilimlerin normal \u015fartlarda T\u00fcrkiye i\u00e7in bir avantaja d\u00f6n\u00fc\u015fmesi gerekti\u011fini belirten Murat G\u00fcven, bu s\u00fcrecin y\u00f6netiminde b\u00fcy\u00fck bir vizyon eksikli\u011fi ya\u015fand\u0131\u011f\u0131n\u0131 ifade etti. G\u00fcven, konuya ili\u015fkin \u015funlar\u0131 s\u00f6yledi:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;K\u00f6rfez destinasyonunu tercih etmeyen ziyaret\u00e7ilerin y\u00f6n\u00fcn\u00fc ne yaz\u0131k ki T\u00fcrkiye\u2019ye \u00e7eviremedik. &#8216;Nas\u0131l olsa turist bize gelmek zorunda&#8217; zihniyetini ta\u015f\u0131yan baz\u0131 kesimler, otel ve konaklama \u00fccretlerini f\u0131rsat\u00e7\u0131l\u0131k yaparak fahi\u015f oranlarda y\u00fckseltti. \u00dcstelik turizm yetkilileri bu kontrols\u00fcz fiyat art\u0131\u015flar\u0131na hi\u00e7bir \u015fekilde m\u00fcdahale etmedi. Y\u00fckselen konaklama \u00fccretleri y\u00fcz\u00fcnden \u00fclkemizi tercih eden az say\u0131daki turist ise b\u00fct\u00e7esini t\u00fcketti\u011fi i\u00e7in \u00e7ar\u015f\u0131da, pazarda ilave harcama yapamaz hale geldi. Bu zincirleme reaksiyon, b\u00f6lgedeki t\u00fcm turizm i\u015f insanlar\u0131n\u0131, esnaf\u0131 ve sekt\u00f6r \u00e7al\u0131\u015fanlar\u0131n\u0131 do\u011frudan vurdu.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Fiyatlar A\u015fa\u011f\u0131 \u00c7ekilmeli, Etkin Tan\u0131t\u0131m Ba\u015flamal\u0131&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sezonun kurtar\u0131lmas\u0131 ve \u00f6n\u00fcm\u00fczdeki y\u0131llar\u0131n kaybedilmemesi ad\u0131na acil \u00f6nlemler al\u0131nmas\u0131 gerekti\u011fini belirten deneyimli i\u015f insan\u0131, \u00e7\u00f6z\u00fcm \u00f6nerilerini s\u0131ralad\u0131: &#8220;Acilen konaklama \u00fccretlerinde indirime gidilmeli ve t\u00fcm yerel i\u015fletmeler fiyatlar\u0131n\u0131 makul seviyelere \u00e7ekmelidir. Gelen her ziyaret\u00e7imizi ba\u015f tac\u0131 etmek zorunday\u0131z. Bununla birlikte; K\u00fclt\u00fcr ve Turizm Bakanl\u0131\u011f\u0131 ile Belediye Ba\u015fkanl\u0131klar\u0131 koordineli bir \u015fekilde hareket etmeli; T\u00fcrkiye\u2019nin temiz havas\u0131n\u0131, e\u015fsiz kumsallar\u0131n\u0131, antik yerle\u015fim tarihini ve al\u0131\u015fveri\u015fteki \u00fcr\u00fcn \u00e7e\u015fitlili\u011fini \u00f6n plana \u00e7\u0131karan reklam ve tan\u0131t\u0131m kampanyalar\u0131n\u0131 vakit kaybetmeden ba\u015flatmal\u0131d\u0131r.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Biz Resim Karelerinde Boy G\u00f6steren Yap\u0131lar De\u011filiz&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sekt\u00f6r temsilcilerinin yerel ve genel y\u00f6neticiler taraf\u0131ndan yaln\u0131z b\u0131rak\u0131ld\u0131\u011f\u0131n\u0131 ifade eden Murat G\u00fcven, turizm yat\u0131r\u0131mc\u0131lar\u0131n\u0131n ve esnaf\u0131n\u0131n sadece kriz anlar\u0131nda hat\u0131rlanmamas\u0131 gerekti\u011finin alt\u0131n\u0131 \u00e7izdi. Sekt\u00f6r\u00fcn \u00fclke ekonomisi i\u00e7in &#8220;fahri el\u00e7i&#8221; oldu\u011funu belirten G\u00fcven, s\u00f6zlerini \u015f\u00f6yle tamamlad\u0131:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Turizm i\u015f insanlar\u0131; istihdam sa\u011flayan, vergi \u00f6deyen, \u00fcretimi destekleyen ve \u00fclkeye s\u0131cak para giri\u015fini sa\u011flayan gizli bir g\u00fc\u00e7t\u00fcr. Bizler sadece vitrine oynayan ya da protokol resim karelerinde boy g\u00f6steren yap\u0131lar de\u011filiz; devletine katma de\u011fer sa\u011flayan, i\u015f \u00fcreten ve T\u00fcrkiye\u2019yi d\u00fcnyada en iyi \u015fekilde temsil eden fahri turizm el\u00e7ileriyiz. Turizmciler olarak t\u00fcm yetkililerden bir an \u00f6nce sahaya inmelerini, sorunlar\u0131m\u0131za kulak vermelerini ve b\u00f6lgemizdeki konaklama merkezlerinin yeniden en \u00fcst seviyede turist misafirlerimizle doldurulmas\u0131n\u0131 sa\u011flamalar\u0131n\u0131 bekliyoruz. Bu gidi\u015fat\u0131 tersine \u00e7evirmek art\u0131k bir tercih de\u011fil, kati bir zorunluluktur.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00fc\u015fra Deveci \/ Haber<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Y\u0131llard\u0131r Manavgat turizmine b\u00fcy\u00fck hizmetlerde bulunan, Side\u2019de a\u00e7t\u0131\u011f\u0131 &#8220;Side Turkuaz Deri&#8221; markas\u0131n\u0131 \u00fclke s\u0131n\u0131rlar\u0131n\u0131n \u00f6tesine ta\u015f\u0131yarak bir d\u00fcnya markas\u0131 haline getiren tan\u0131nm\u0131\u015f i\u015f insan\u0131 Murat <a href=\"https:\/\/akdenizhaber.com.tr\/index.php\/2026\/07\/09\/side-turkuaz-derinin-kurucusu-murat-guven-turizm-adim-adim-geriliyor\/\" class=\"read-more-link\">[more&#8230;]<\/a><\/p>\n","protected":false},"author":2,"featured_media":33683,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-33682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gundem"],"_links":{"self":[{"href":"https:\/\/akdenizhaber.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/33682","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/akdenizhaber.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/akdenizhaber.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/akdenizhaber.com.tr\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/akdenizhaber.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=33682"}],"version-history":[{"count":1,"href":"https:\/\/akdenizhaber.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/33682\/revisions"}],"predecessor-version":[{"id":33684,"href":"https:\/\/akdenizhaber.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/33682\/revisions\/33684"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/akdenizhaber.com.tr\/index.php\/wp-json\/wp\/v2\/media\/33683"}],"wp:attachment":[{"href":"https:\/\/akdenizhaber.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=33682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/akdenizhaber.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=33682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/akdenizhaber.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=33682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}