{"id":30847,"date":"2025-11-27T10:45:52","date_gmt":"2025-11-27T07:45:52","guid":{"rendered":"https:\/\/akdenizhaber.com.tr\/?p=30847"},"modified":"2025-11-27T10:45:52","modified_gmt":"2025-11-27T07:45:52","slug":"cay-hedefimiz-yeni-gelir-firsatlariyla-birlikte-surdurulebilir-yayincilik","status":"publish","type":"post","link":"https:\/\/akdenizhaber.com.tr\/index.php\/2025\/11\/27\/cay-hedefimiz-yeni-gelir-firsatlariyla-birlikte-surdurulebilir-yayincilik\/","title":{"rendered":"\u00c7ay: Hedefimiz yeni gelir f\u0131rsatlar\u0131yla birlikte s\u00fcrd\u00fcr\u00fclebilir yay\u0131nc\u0131l\u0131k"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Bas\u0131n \u0130lan Kurumu Genel M\u00fcd\u00fcr\u00fc Abdulkadir \u00c7ay, hedeflerinin yeni gelir f\u0131rsatlar\u0131n\u0131n \u00f6n\u00fcn\u00fc a\u00e7arak s\u00fcrd\u00fcr\u00fclebilir bir yay\u0131nc\u0131l\u0131k modeline kavu\u015fmak ve meslek standartlar\u0131n\u0131 y\u00fckseltmek oldu\u011funu belirtti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bas\u0131n \u0130lan Kurumu 33. D\u00f6nem 5. Genel Kurul Toplant\u0131s\u0131, Genel M\u00fcd\u00fcr Abdulkadir \u00c7ay\u2019\u0131n konu\u015fmas\u0131yla ba\u015flad\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Genel M\u00fcd\u00fcrl\u00fck g\u00f6revine atanmas\u0131 dolay\u0131s\u0131yla Cumhurba\u015fkan\u0131 Recep Tayyip Erdo\u011fan\u2019a \u015f\u00fckranlar\u0131n\u0131 sunan ve yeniden birlikte \u00e7al\u0131\u015fma imk\u00e2n\u0131 tan\u0131d\u0131\u011f\u0131 i\u00e7in \u0130leti\u015fim Ba\u015fkan\u0131 Prof. Dr. Burhanettin Duran\u2019a te\u015fekk\u00fcrlerini ileten \u00c7ay, al\u0131nacak kararlar\u0131n T\u00fcrk bas\u0131n\u0131 i\u00e7in hay\u0131rlar getirmesi temennisinde bulundu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Genel M\u00fcd\u00fcr \u00c7ay, T\u00fcrk bas\u0131n\u0131n\u0131n en g\u00fc\u00e7l\u00fc destek mekanizmas\u0131 olan Bas\u0131n \u0130lan Kurumu\u2019nun, Genel Kurul \u00fcyelerinin de katk\u0131lar\u0131yla sekt\u00f6r\u00fcn ihtiya\u00e7lar\u0131na cevap veren ve payda\u015flar\u0131 gelece\u011fe haz\u0131rlayan \u00e7al\u0131\u015fmalara imza ataca\u011f\u0131na y\u00f6nelik inanc\u0131n\u0131n tam oldu\u011funu belirtti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gazetecilik sahaya inen, haberin merkezine dokunan yay\u0131nlarla hayat bulacak<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Genel M\u00fcd\u00fcr \u00c7ay, s\u00fcrd\u00fcr\u00fclebilir bir yay\u0131nc\u0131l\u0131k modeli olu\u015fturmak ve gazetecilik meslek standartlar\u0131n\u0131 y\u00fckseltmek gibi iki \u00f6nemli konuda \u00e7\u00f6z\u00fcm \u00fcretilmedik\u00e7e sekt\u00f6r\u00fcn rekabet g\u00fcc\u00fcn\u00fcn zay\u0131flamas\u0131n\u0131n ka\u00e7\u0131n\u0131lmaz oldu\u011funu s\u00f6yledi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gazetecili\u011fin yaln\u0131zca masa ba\u015f\u0131nda \u00fcretilen metinlerle y\u00fcr\u00fct\u00fclebilecek bir meslek olmad\u0131\u011f\u0131n\u0131 kaydeden \u00c7ay, ger\u00e7ek gazetecili\u011fin sahaya inen, haberin merkezine dokunan, toplumun sorunlar\u0131n\u0131 g\u00fcndemine ta\u015f\u0131yan ve yay\u0131n politikas\u0131yla fark olu\u015fturan s\u00fcreli yay\u0131nlarla hayat bulaca\u011f\u0131n\u0131n alt\u0131n\u0131 \u00e7izdi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cBug\u00fcn ayakta kalabilen yay\u0131nlar\u0131n ortak noktas\u0131 sahicilik, sahada olmak ve topluma kar\u015f\u0131 sorumluluk bilinciyle \u00fcretmektir\u201d diyen \u00c7ay, yeni d\u00f6nemde de yerelden beslenen, \u00f6zg\u00fcn i\u00e7erikle fark yaratan ve dijital \u00e7a\u011fa tam anlam\u0131yla entegre olmu\u015f bir gazetecilik anlay\u0131\u015f\u0131n\u0131 desteklemeye kararl\u0131l\u0131kla devam edeceklerini ifade etti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yapay zek\u00e2, habercili\u011fi g\u00fc\u00e7lendiren bir kaynak olmal\u0131<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bas\u0131n\u0131n gelece\u011finin g\u00fc\u00e7l\u00fc yerel a\u011flara, topluma temas eden hik\u00e2yelere ve dijital platformlarda nitelikli i\u00e7erik \u00fcretebilen bir yap\u0131ya ba\u011fl\u0131 oldu\u011funu belirten \u00c7ay, \u015f\u00f6yle konu\u015ftu:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cYaln\u0131zca dijital d\u00f6n\u00fc\u015f\u00fcm\u00fc de\u011fil, ayn\u0131 zamanda \u00f6zg\u00fcn i\u00e7erik \u00fcretimini art\u0131rmay\u0131 da temel bir \u00f6ncelik olarak g\u00f6r\u00fcyoruz. \u0130\u00e7eri\u011fin niteli\u011fi y\u00fckselmeden dijital ara\u00e7lar\u0131n tek ba\u015f\u0131na bir de\u011fer \u00fcretmeyece\u011finin bilincindeyiz. Dijital d\u00f6n\u00fc\u015f\u00fcm\u00fc konu\u015furken, yapay zek\u00e2 ba\u015fl\u0131\u011f\u0131n\u0131 es ge\u00e7menin m\u00fcmk\u00fcn olmad\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz. Yapay zek\u00e2n\u0131n medyaya sundu\u011fu ar\u015fivleme, g\u00f6rsel \u00fcretim ve i\u00e7erik deste\u011fi; do\u011fru kullan\u0131ld\u0131\u011f\u0131nda sekt\u00f6re \u00f6nemli bir g\u00fc\u00e7 kazand\u0131racakt\u0131r. Bas\u0131n \u0130lan Kurumu olarak yapay zek\u00e2y\u0131 bir dezenformasyon arac\u0131 de\u011fil, pozitif ve do\u011frulanabilir habercili\u011fi g\u00fc\u00e7lendiren bir kaynak haline getirmek istiyoruz.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Genel M\u00fcd\u00fcr \u00c7ay, dijitalle\u015fme ne kadar ilerlerse ilerlesin, nitelikli ve etik de\u011ferlere ba\u011fl\u0131 gazetecili\u011fin sekt\u00f6r\u00fcn omurgas\u0131 oldu\u011funu hat\u0131rlatt\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2018\u0130sti\u015fare\u2019 ve \u2018adalet\u2019 temel ilkelerimiz<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Genel M\u00fcd\u00fcr \u00c7ay, sekt\u00f6rde arzu edilen d\u00f6n\u00fc\u015f\u00fcm\u00fcn ger\u00e7ekle\u015fmesinde isti\u015fare ve adalet ilkelerine s\u0131k\u0131 s\u0131k\u0131ya ba\u011fl\u0131 kalacaklar\u0131n\u0131; Kurumun hareket noktas\u0131n\u0131 belirleyecek olan pusulan\u0131n \u2018adalet\u2019, hedefe ilerlerken takip edece\u011fi yolun ise \u2018isti\u015fare\u2019 oldu\u011funu ifade etti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c7ay, \u201cPayda\u015flar\u0131m\u0131zla ili\u015fkilerimizde hakkaniyeti esas alan, g\u00fcven olu\u015fturan ve e\u015fit mesafeyi koruyan bir tutumu devam ettirece\u011fiz. Bu yakla\u015f\u0131m yaln\u0131zca Kurumumuzun itibar\u0131n\u0131 g\u00fc\u00e7lendirmeyecek, ayn\u0131 zamanda bas\u0131n sekt\u00f6r\u00fcne duyulan g\u00fcveni de peki\u015ftirecektir\u201d \u015feklinde konu\u015ftu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hedefimiz yeni gelir f\u0131rsatlar\u0131n\u0131n \u00f6n\u00fcn\u00fc a\u00e7mak<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fayda-maliyet dengesinin sa\u011flanmas\u0131n\u0131n zorla\u015ft\u0131\u011f\u0131 bir d\u00f6nemde, sistemin s\u00fcrd\u00fcr\u00fclebilirli\u011fini g\u00fc\u00e7lendirmek i\u00e7in yeni bir de\u011ferlendirmeye her a\u00e7\u0131dan ihtiya\u00e7 duyuldu\u011funu s\u00f6yleyen \u00c7ay, s\u00f6zlerine \u015f\u00f6yle devam etti:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cKurum olarak temel hedefimiz; s\u00fcreli yay\u0131nlar\u0131m\u0131z\u0131n mevcut gelirlerini korumakla yetinmeyip, yeni gelir f\u0131rsatlar\u0131n\u0131n \u00f6n\u00fcn\u00fc a\u00e7mak, yay\u0131nc\u0131lar\u0131m\u0131z\u0131n ekonomik olarak g\u00fc\u00e7lenmesine katk\u0131 sunmakt\u0131r. Bu kapsamda b\u00fcrokrasi, kamu kurumlar\u0131 ve sekt\u00f6re ek kaynak sa\u011flayabilecek t\u00fcm mekanizmalarla ili\u015fkilerimizi daha yo\u011fun ve sonu\u00e7 odakl\u0131 bi\u00e7imde s\u00fcrd\u00fcrece\u011fiz. Nihai amac\u0131m\u0131z; bas\u0131n sekt\u00f6r\u00fcn\u00fcn kendi ayaklar\u0131 \u00fczerinde durabilen, ekonomik olarak dayan\u0131kl\u0131 ve rekabet g\u00fcc\u00fc y\u00fcksek bir yap\u0131ya kavu\u015fmas\u0131d\u0131r. Resm\u00ee ilan ve reklam gelirlerini yaln\u0131zca bir destek unsuru olmaktan \u00e7\u0131kararak, yay\u0131nlar\u0131n s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcmesini besleyen stratejik bir ara\u00e7 h\u00e2line getirmek istiyoruz.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kurumun yaln\u0131zca mevzuat d\u00fczenlemeleriyle de\u011fil; sosyal ve ekonomik destek mekanizmalar\u0131yla da bas\u0131n\u0131n yan\u0131nda durmaya devam edece\u011fini vurgulayan \u00c7ay, sekt\u00f6r ad\u0131na avantaj sa\u011flayacak yeni i\u015f birlikleri i\u00e7in \u00e7al\u0131\u015fmalar ba\u015flatt\u0131klar\u0131n\u0131 aktard\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Genel M\u00fcd\u00fcr \u00c7ay\u2019\u0131n konu\u015fmas\u0131n\u0131n ard\u0131ndan Ba\u015fkanl\u0131k Divan\u0131 se\u00e7imi yap\u0131larak yoklama al\u0131nd\u0131 ve Genel Kurul G\u00fcndemi belirlendi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y\u00f6netim Kurulu Durum Raporu ve Denet\u00e7iler Raporlar\u0131 okunduktan sonra Y\u00f6netim Kurulu\u2019nun tekliflerine ili\u015fkin sunum yap\u0131ld\u0131. Akabinde ise \u00fcyeleri belirlenen \u0130lan \u0130\u015fleri, Hukuk \u0130\u015fleri ve Mali \u0130\u015fler Komisyonlar\u0131 \u00e7al\u0131\u015fmalar\u0131na ba\u015flad\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bas\u0131n \u0130lan Kurumu 33. D\u00f6nem 5. Genel Kurulu\u2019nun 28 Kas\u0131m 2025 Cuma g\u00fcn\u00fc ger\u00e7ekle\u015ftirilecek son oturumunda, komisyonlar\u0131n g\u00f6r\u00fc\u015fleri do\u011frultusunda sunulan teklifler karara ba\u011flanacak.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bas\u0131n \u0130lan Kurumu \/ B\u00fclten<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bas\u0131n \u0130lan Kurumu Genel M\u00fcd\u00fcr\u00fc Abdulkadir \u00c7ay, hedeflerinin yeni gelir f\u0131rsatlar\u0131n\u0131n \u00f6n\u00fcn\u00fc a\u00e7arak s\u00fcrd\u00fcr\u00fclebilir bir yay\u0131nc\u0131l\u0131k modeline kavu\u015fmak ve meslek standartlar\u0131n\u0131 y\u00fckseltmek oldu\u011funu belirtti. Bas\u0131n <a href=\"https:\/\/akdenizhaber.com.tr\/index.php\/2025\/11\/27\/cay-hedefimiz-yeni-gelir-firsatlariyla-birlikte-surdurulebilir-yayincilik\/\" class=\"read-more-link\">[more&#8230;]<\/a><\/p>\n","protected":false},"author":2,"featured_media":30848,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-30847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/akdenizhaber.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/30847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/akdenizhaber.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/akdenizhaber.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/akdenizhaber.com.tr\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/akdenizhaber.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=30847"}],"version-history":[{"count":2,"href":"https:\/\/akdenizhaber.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/30847\/revisions"}],"predecessor-version":[{"id":30850,"href":"https:\/\/akdenizhaber.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/30847\/revisions\/30850"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/akdenizhaber.com.tr\/index.php\/wp-json\/wp\/v2\/media\/30848"}],"wp:attachment":[{"href":"https:\/\/akdenizhaber.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=30847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/akdenizhaber.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=30847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/akdenizhaber.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=30847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}