{"id":16645,"date":"2023-10-13T11:06:03","date_gmt":"2023-10-13T08:06:03","guid":{"rendered":"https:\/\/akdenizhaber.com.tr\/?p=16645"},"modified":"2023-10-13T11:06:04","modified_gmt":"2023-10-13T08:06:04","slug":"atso-baskani-ali-bahar-dijital-ticaretin-onemine-dikkat-cekti","status":"publish","type":"post","link":"https:\/\/akdenizhaber.com.tr\/index.php\/2023\/10\/13\/atso-baskani-ali-bahar-dijital-ticaretin-onemine-dikkat-cekti\/","title":{"rendered":"Atso Ba\u015fkan\u0131 Ali Bahar, Dijital Ticaretin \u00d6nemine Dikkat \u00c7ekti"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>Dijital T\u00fcrk Liras\u0131 yasal d\u00fczenlemesinin 2024&#8217;\u00fcn 4\u2019\u00fcnc\u00fc \u00e7eyre\u011finde hayata ge\u00e7irilmesinin hedeflendi\u011fini kaydeden Ba\u015fkan Bahar, \u201cParasal i\u015flemler zaman ve mek\u00e2n s\u0131n\u0131r\u0131 olmadan, internet arac\u0131l\u0131\u011f\u0131yla ve 7\/24 kural\u0131yla dijital ortamda ger\u00e7ekle\u015ftirilebilecek. Dijital para, sanal ortamda dijital olarak \u00fcretildi\u011finden \u00fcretim maliyeti s\u0131f\u0131rd\u0131r. Devletin para bas\u0131m maliyeti gelirini \u00f6nemli \u00f6l\u00e7\u00fcde artt\u0131racak.\u201d<\/p>\n\n\n\n<p>Anadolu\u2019da \u00fcretime odaklanan KOB\u0130\u2019lerin, Sanayi 4.0\u2019a haz\u0131rlanabilmeleri amac\u0131yla dijitalle\u015fme s\u00fcre\u00e7lerine katk\u0131da bulunmak, sekt\u00f6rler baz\u0131nda dijital d\u00f6n\u00fc\u015f\u00fcmde yol haritas\u0131 belirlemek ve dijitalle\u015fme s\u00fcrecine rehberlik etmek i\u00e7in d\u00fczenlenen Dijital Anadolu Projesi\u2019nin konu\u011fu ATSO Ba\u015fkan\u0131 Ali Bahar oldu. ATSO Meclis Ba\u015fkan\u0131 Ahmet \u00d6zt\u00fcrk\u2019\u00fcn de yerini ald\u0131\u011f\u0131 toplant\u0131, \u2018Antalya Ticaret ve Tar\u0131m Dijitalle\u015fme Vizyonu Paneli\u2019 ile s\u00fcrd\u00fc. Moderat\u00f6rl\u00fc\u011f\u00fcn\u00fc T\u00dcRKONFED Dijital D\u00f6n\u00fc\u015f\u00fcm Komisyon \u00dcyesi Ba\u015far Ceylan\u2019\u0131n yapt\u0131\u011f\u0131 panele, konu\u015fmac\u0131 olarak ATSO Ba\u015fkan\u0131 Ali Bahar, Antalya Ticaret Borsas\u0131 (ATSB) Ba\u015fkan\u0131 Ali \u00c7and\u0131r ve Antalya Sanayici ve \u0130\u015f \u0130nsanlar\u0131 Derne\u011fi (ANS\u0130AD) Ba\u015fkan\u0131 Ak\u0131n Ak\u0131nc\u0131 kat\u0131ld\u0131. Panelde, ATSO Y\u00f6netim Kurulu Ba\u015fkan\u0131 Ali Bahar, konu\u015fmas\u0131nda i\u015fletmelerin dijitalle\u015fmesi, hangi sekt\u00f6rler dijitalle\u015fme de daha iyi, tar\u0131mda dijitalle\u015fme, OVP\u2019de dijital d\u00f6n\u00fc\u015f\u00fcm ve Dijital T\u00fcrk Liras\u0131\u2019n\u0131n faydalar\u0131n\u0131 anlatt\u0131.<\/p>\n\n\n\n<p>ANTALYA\u2019DA \u0130\u015eLETMELER\u0130N D\u0130J\u0130TALLE\u015eME DURUMU<\/p>\n\n\n\n<p>Dijital Anadolu 2023 program\u0131na, \u2018Antalya Ticaret ve Tar\u0131m Dijitalle\u015fme Vizyonu\u2019 ba\u015fl\u0131kl\u0131 panele kat\u0131lan ATSO Y\u00f6netim Kurulu Ba\u015fkan\u0131 Ali Bahar, konu\u015fmas\u0131na Antalya\u2019da i\u015fletmelerin dijitalle\u015fme durumlar\u0131 hakk\u0131nda bilgi vererek ba\u015flad\u0131. Ba\u015fkan Bahar, \u201cAntalya&#8217;da ticarette dijitalle\u015fme, son y\u0131llarda \u00f6nemli bir ivme kazanm\u0131\u015ft\u0131r. \u015eehirdeki i\u015fletmeler, dijital teknolojileri kullanarak daha verimli ve rekabet\u00e7i hale gelebileceklerinin fark\u0131ndalar. Bunun en g\u00fczel g\u00f6stergesi; iller aras\u0131 rekabet\u00e7ilik endeksinde 2009, 2014 ve 2018 verilerinde \u0130stanbul, Ankara, \u0130zmir ve Kocaeli rekabet s\u0131ralamas\u0131nda zirvede yer al\u0131rken, bu y\u0131l yay\u0131nlanan raporda Antalya, Kocaeli\u2019yi ge\u00e7erek 4\u2019\u00fcnc\u00fc s\u0131raya y\u00fckselmi\u015ftir\u201d dedi.<\/p>\n\n\n\n<p>1 PUAN ARTI\u015e 26 M\u0130LYAR DOLAR KATKI SA\u011eLAR&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>Konu\u015fmas\u0131na dijitalle\u015fme endeksinin \u00f6nemine vurgu yapan Ba\u015fkan Ali Bahar, \u201cAntalya, internet, ak\u0131ll\u0131 telefon, sosyal medya ve e- ticaret kullan\u0131c\u0131 oranlar\u0131nda T\u00fcrkiye ortalamas\u0131n\u0131n \u00fcst\u00fcndedir. \u015eehrimizin teknoloji kullan\u0131m\u0131nda ki bu oranlarda, gen\u00e7 ve e\u011fitimli n\u00fcfusun \u00f6nemli bir rol oynad\u0131\u011f\u0131n\u0131 belirtmeliyiz. Bu durum \u015fehrin ekonomik geli\u015fimi ve rekabet g\u00fcc\u00fcn\u00fcn artmas\u0131na da, etkili olmaktad\u0131r. Dijitalle\u015fme endeksi dedi\u011fimizde 6 temel g\u00f6stergesinin oldu\u011funu bunlar\u0131nda, \u2018\u00c7al\u0131\u015fanlar\u0131n internete eri\u015fimi var m\u0131, internet h\u0131zl\u0131 m\u0131, bili\u015fim uzman\u0131 istihdam ediyor mu, bili\u015fim e\u011fitimleri d\u00fczenliyor mu, ERP yaz\u0131l\u0131m\u0131 kullan\u0131yor mu\u015feklinde s\u0131ralayabiliriz\u201d dedi. \u201cT\u00fcrkiye\u2019de her 3 KOB\u0130\u2019den 1\u2019i dijital g\u00f6stergelerin hi\u00e7birine sahip de\u011fil maalesef\u201d diyerek konu\u015fmas\u0131n\u0131 s\u00fcrd\u00fcren Ba\u015fkan Bahar, \u201cAntalya\u2019da da durum farkl\u0131 de\u011fil. Bahsetti\u011fim 6 g\u00f6sterge puanland\u0131\u011f\u0131nda, KOB\u0130 \u00f6l\u00e7e\u011findeki firmalar\u0131n dijitalle\u015fme puan\u0131 10 \u00fczerinden ortalama 2.3, b\u00fcy\u00fck \u00f6l\u00e7eklilerin ortalama 5.2\u2019dir. Antalya\u2019da KOB\u0130\u2019lerde durum ortalaman\u0131n \u00fczerinde, fakat \u00e7okta uzakta de\u011fil. \u00c7ok etkili bir hesaptan bahsetmek istiyorum. Firmalar\u0131n h\u0131zl\u0131 internete eri\u015fmesi, verimlilikte y\u00fczde 2,6\u2019l\u0131k art\u0131\u015fa sebep oluyor. Yine \u201cDijital T\u00fcrkiye 2030\u201d raporunda a\u00e7\u0131klanan veriye g\u00f6re t\u00fcm firmalar\u0131n h\u0131zl\u0131 internete eri\u015fiminin getirece\u011fi ilave Gayri Safi Yurt \u0130\u00e7i Has\u0131la art\u0131\u015f\u0131 4.2 milyar dolar. Dijitalle\u015fme endeksinin 1 puan artmas\u0131n\u0131n T\u00fcrkiye\u2019de Gayri Safi Yurt \u0130\u00e7i Has\u0131la\u2019ya katk\u0131s\u0131 26 milyar dolar\u201d diye konu\u015ftu.<\/p>\n\n\n\n<p>ANTALYA\u2019DA HANG\u0130 SEKT\u00d6RLER D\u0130J\u0130TAL D\u00d6N\u00dc\u015e\u00dcMDE DAHA \u0130Y\u0130<\/p>\n\n\n\n<p>Dijital d\u00f6n\u00fc\u015f\u00fcme daha yatk\u0131n olan sekt\u00f6rler oldu\u011funu dile getiren ATSO Ba\u015fkan\u0131 Ali Bahar, \u201cAntalya, T\u00fcrkiye&#8217;nin en \u00f6nemli turizm merkezlerinden biridir. \u015eehirdeki turizm i\u015fletmeleri, dijital teknolojileri kullanarak m\u00fc\u015fterilerine daha iyi hizmet sunmaya ve rekabet g\u00fcc\u00fcn\u00fc art\u0131rmaya ba\u015flam\u0131\u015ft\u0131r. Seyahat etme bi\u00e7imleri ve turizm sekt\u00f6r\u00fcnde ger\u00e7ekle\u015fen dijital trendlere ba\u011fl\u0131 olarak g\u00fcn\u00fcm\u00fcz d\u00fcnyas\u0131 turistlerinin beklentileri de de\u011fi\u015fmektedir. Yani ak\u0131ll\u0131 turistlerle kar\u015f\u0131 kar\u015f\u0131yay\u0131z. Turizm m\u00fc\u015fterileri art\u0131k kendilerine \u00f6zel olu\u015fturulmu\u015f deneyimler ve \u00e7\u00f6z\u00fcmler beklemektedir. Yapt\u0131klar\u0131 payla\u015f\u0131mlar ile hem kendi seyahatleri i\u00e7in ba\u015fka gezginlerden ilham almay\u0131 hem de ba\u015fkalar\u0131na ilham vermeyi istemektedir. Turizm d\u00fcnyas\u0131, bu geli\u015fmeler kar\u015f\u0131s\u0131nda dijital d\u00f6n\u00fc\u015f\u00fcme y\u00f6nelmi\u015f, ki\u015fiselle\u015ftirilmi\u015f deneyim, veri odakl\u0131 yakla\u015f\u0131m, \u00e7ok kanall\u0131 m\u00fc\u015fteri deneyimi, ger\u00e7ek zamanl\u0131 pazarlama, mobil entegrasyon, mesajla\u015fma platformlar\u0131 ve chatbotlar, yapay zeka, nesnelerin interneti ve sanal ger\u00e7eklik gibi ara\u00e7lar\u0131 operasyonlar\u0131nda kullanmaya ve i\u015f sonu\u00e7lar\u0131na olumlu etkilerinden faydalanmaya ba\u015flam\u0131\u015ft\u0131r\u201d dedi.<\/p>\n\n\n\n<p>DESTEKLENMES\u0130 GEREKEN EN TEMEL SEKT\u00d6R TARIM<\/p>\n\n\n\n<p>Antalya\u2019da tar\u0131m\u0131n stratejik sekt\u00f6r haline geldi\u011fini, d\u00fcnyada ve \u00fclkemizde bir taraftan tar\u0131m alanlar\u0131 azal\u0131rken, di\u011fer taraftan da beslenecek n\u00fcfusun artaca\u011f\u0131n\u0131 dile getiren Ba\u015fkan Ali Bahar, \u201cBu konu tar\u0131m sekt\u00f6r\u00fcn\u00fc daha stratejik bir konuma getirmektedir. Y\u00fczy\u0131lda tar\u0131m\u0131n en \u00f6nemli girdisi art\u0131k sadece arazi de\u011fildir. Geli\u015fmi\u015f\u00fclkelerin, topraks\u0131z alanda bitki i\u00e7in optimum yeti\u015fme standartlar\u0131 sa\u011flayarak, klasik tar\u0131ma g\u00f6re\u00e7ok daha verimli sonu\u00e7lar ald\u0131\u011f\u0131n\u0131 g\u00f6rebiliyoruz. Dijitalle\u015fme T\u00fcrkiye\u2019de \u00f6zellikle tar\u0131m sekt\u00f6r\u00fcnde katma de\u011fer ve verimlilik boyutlar\u0131nda devrim yaratabilecek bir e\u011filim. \u00c7ok iyi \u00f6rnekleri olsa da genel olarak tar\u0131m sekt\u00f6r\u00fcnde faaliyet g\u00f6steren i\u015fletmeler ve bu i\u015fletmelerin sahipleri babadan ya da \u00e7evreden g\u00f6rme usullerle tar\u0131m faaliyetlerine devam ediyor. Tar\u0131m sekt\u00f6r\u00fcnde faaliyet g\u00f6steren i\u015fletmelerin \u00fc\u00e7 temel yanl\u0131\u015f\u0131 var. Hatal\u0131 sulama, hatal\u0131 g\u00fcbreleme, hatal\u0131 ila\u00e7lama. Bu \u00fc\u00e7 temel sorunun tek \u00e7\u00f6z\u00fcm\u00fc dijitalle\u015fme olmamakla birlikte \u00fc\u00e7\u00fc i\u00e7in de dijitalle\u015fmenin \u00f6nemli katk\u0131lar sa\u011flayaca\u011f\u0131n\u0131 biliyoruz\u201d ifadelerini kulland\u0131.<\/p>\n\n\n\n<p>GEN\u00c7 N\u00dcFUS TARIM YAPMIYOR<\/p>\n\n\n\n<p>T\u00fcrk \u00e7ift\u00e7isinin ya\u015f ortalamas\u0131n\u0131n 58 oldu\u011funa dikkat \u00e7ekerek tar\u0131mda dijitalle\u015fmenin \u00f6nemini artt\u0131rd\u0131\u011f\u0131n\u0131 belirten Bahar, \u201cT\u00fcrkiye\u2019de ya\u015f ortalamas\u0131 32. Gen\u00e7ler \u00e7ift\u00e7ilik yapm\u0131yor. \u00c7ift\u00e7i kay\u0131t sistemine kay\u0131tl\u0131 yakla\u015f\u0131k 2.1 milyon \u00e7ift\u00e7i var. Aileleriyle birlikte yakla\u015f\u0131k 12-13 milyon ki\u015fi gelirini topraktan kazan\u0131yor. Y\u00fczde 30\u2019u ak\u0131ll\u0131 telefon kullan\u0131yor. Sadece y\u00fczde 40\u2019i internet eri\u015fimine sahip. \u00dclkemizde b\u00f6l\u00fcnm\u00fc\u015f par\u00e7alanm\u0131\u015f araziler teknoloji ile daha verimli hale gelebilir. Gen\u00e7ler tar\u0131ma \u00f6zendirilmeli. Ya\u015fl\u0131 \u00e7ift\u00e7i resminin yerine akl\u0131m\u0131za teknolojiden anlayan gen\u00e7 ve dinamik \u00e7ift\u00e7iler gelmeli\u201d dedi.<\/p>\n\n\n\n<p>OVP\u2019de D\u0130J\u0130TAL D\u00d6N\u00dc\u015e\u00dcM<\/p>\n\n\n\n<p>Orta Vadeli Program\u2019da (OVP) dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn yer ald\u0131\u011f\u0131n\u0131 kaydeden Bahar, \u201cSanayide teknolojik d\u00f6n\u00fc\u015f\u00fcm\u00fc h\u0131zland\u0131rmak \u00fczere yat\u0131r\u0131m te\u015fvik sisteminde dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn oda\u011fa al\u0131nmas\u0131 gerekiyor. Mesleki e\u011fitim programlar\u0131n\u0131n dijital ve ye\u015fil d\u00f6n\u00fc\u015f\u00fcm\u00fcn gereklerine cevap verecek \u015fekilde g\u00fcncellenmesi \u00f6nemli. Dijital d\u00f6n\u00fc\u015f\u00fcm, teknolojik geli\u015fmeler ve pandemi s\u00fcrecinin i\u015f mevzuat\u0131nda ortaya \u00e7\u0131kard\u0131\u011f\u0131 ihtiya\u00e7lara y\u00f6nelik d\u00fczenlemeler \u00f6nemli. Dijital tar\u0131m uygulamalar\u0131 kapsam\u0131nda, uydu, telsiz haberle\u015fme a\u011flar\u0131, hava ara\u00e7lar\u0131, yapay zek\u00e2, veri bilimi ve yo\u011fun teknoloji kullan\u0131m\u0131 ile tahminler yap\u0131lacak, veri ve modelleme kalitesi art\u0131r\u0131larak \u00fcretim planlamas\u0131 yap\u0131lmal\u0131. Bili\u015fim, yaz\u0131l\u0131m, dijital oyun, telekom\u00fcnikasyon, finansal teknolojiler, ak\u0131ll\u0131 \u015fehircilik alanlar\u0131nda sekt\u00f6rlerin yurtd\u0131\u015f\u0131na a\u00e7\u0131lmas\u0131 ve ihracat\u0131n\u0131n art\u0131r\u0131lmas\u0131na y\u00f6nelik sekt\u00f6re \u00f6zel kurgulanan destekler verilmeli\u201d diye konu\u015ftu.<\/p>\n\n\n\n<p>D\u0130J\u0130TAL T\u00dcRK L\u0130RASI D\u00d6NEM\u0130 BA\u015eLIYOR<\/p>\n\n\n\n<p>Dijital Lira Ara\u015ft\u0131rma Geli\u015ftirme Projesinin birinci ve ikinci faz pilot bulgular\u0131 do\u011frultusunda, \u00f6demeler i\u00e7in Dijital T\u00fcrk Liras\u0131n\u0131n kullan\u0131m testlerine ba\u015fland\u0131\u011f\u0131n\u0131 kaydeden Ba\u015fkan Bahar,\u201cT\u00fcm bu ba\u015fl\u0131klar bizi heyecanland\u0131r\u0131yor. Dijital Lira, Merkez Bankas\u0131 Dijital Para Birimi, TCMB taraf\u0131ndan \u00fcretilen bir dijital para birimidir. Bu para biriminin amac\u0131, T\u00fcrkiye&#8217;de yer alan kurum ve kurulu\u015flar aras\u0131nda yap\u0131lan i\u015flemleri kolayla\u015ft\u0131rmak ve h\u0131zland\u0131rmakt\u0131r. Hazine ve Maliye Bakanl\u0131\u011f\u0131 ile Strateji ve B\u00fct\u00e7e Ba\u015fkanl\u0131\u011f\u0131 taraf\u0131ndan haz\u0131rlanan Orta Vadeli Program (2024-2026) raporunda Dijital T\u00fcrk Liras\u0131 hakk\u0131nda hedeflere yer verildi. Dijital T\u00fcrk Liras\u0131 yasal d\u00fczenlemenin 2024&#8217;\u00fcn 4\u2019\u00fcnc\u00fc \u00e7eyre\u011finde hayata ge\u00e7irilmesi hedefleniyor\u201d dedi.<\/p>\n\n\n\n<p>Antalya Ticaret Ve Sanayi Odas\u0131 \/ B\u00fclten<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dijital T\u00fcrk Liras\u0131 yasal d\u00fczenlemesinin 2024&#8217;\u00fcn 4\u2019\u00fcnc\u00fc \u00e7eyre\u011finde hayata ge\u00e7irilmesinin hedeflendi\u011fini kaydeden Ba\u015fkan Bahar, \u201cParasal i\u015flemler zaman ve mek\u00e2n s\u0131n\u0131r\u0131 olmadan, internet arac\u0131l\u0131\u011f\u0131yla ve 7\/24 <a href=\"https:\/\/akdenizhaber.com.tr\/index.php\/2023\/10\/13\/atso-baskani-ali-bahar-dijital-ticaretin-onemine-dikkat-cekti\/\" class=\"read-more-link\">[more&#8230;]<\/a><\/p>\n","protected":false},"author":2,"featured_media":16646,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-16645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gundem"],"_links":{"self":[{"href":"https:\/\/akdenizhaber.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/16645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/akdenizhaber.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/akdenizhaber.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/akdenizhaber.com.tr\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/akdenizhaber.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=16645"}],"version-history":[{"count":0,"href":"https:\/\/akdenizhaber.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/16645\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/akdenizhaber.com.tr\/index.php\/wp-json\/wp\/v2\/media\/16646"}],"wp:attachment":[{"href":"https:\/\/akdenizhaber.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=16645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/akdenizhaber.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=16645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/akdenizhaber.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=16645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}